This week Crayola, known for its wax crayons, revealed its launch of an entirely vegan beauty makeup collection "Crayola Beauty” The collection is a collaboration with ASOS, exclusively available through the online retailer. Featuring more than 50 products Crayola is launching eyeshadow, highlighters, mascara & even a brush kit! 

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ASOS says, “Crayola has only (not sure this is the right word it doesn’t make sense) gone and launched a range of makeup based on its COLORFUL wax crayons, and our inner child is beyond excited. Celebrating individuality and self-expression, the brand's ultra-creamy, multipurpose face crayons are great for blending and experimenting – who cares if you color outside the lines?”

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The collection is based of their known wax crayons, tugging into the nostalgia of creating. How fun that some of the products even look like the iconic crayons! Many makeup lovers online have already shared their excitement about these colorful products, with many stating the various possibilities of creating vibrant makeup looks.

We are excited to try them!

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Photos via ASOS